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Scratch & Win Promotion to Drive Product Sales and Consumer Excitement

Scratch & Win

FreshFizz Beverages wanted to increase sales during the holiday season while giving shoppers a reason to choose its products over competing brands.

TisasNG helped launch a Scratch & Win campaign where every qualifying purchase carried a unique scratch panel containing a secure reward code.

Customers scratched the panel, scanned the QR code or entered the code on the campaign microsite to instantly discover whether they had won.

Prizes included airtime, mobile data, cashback, shopping vouchers, digital gift cards, branded merchandise and automatic entry into a grand prize sweepstakes.

Every reward code was unique and validated in real time, helping reduce fraudulent claims while providing an exciting post-purchase experience.

Every campaign participation also generated valuable business intelligence.

  • Campaign participation rate
  • Regional redemption trends
  • Most popular prizes
  • Repeat participation
  • Peak redemption periods
  • Fraud detection
  • Customer engagement analytics

The result was higher sales, stronger consumer engagement, increased brand visibility and actionable insights for future promotions.

TisasNG Solutions Used

Scratch & WinUnique Reward CodesQR RedemptionInstant Prize EngineAirtime RewardsCashbackDigital Gift CardsSweepstakesCampaign AnalyticsFraud Protection

Turn Every Purchase into a Winning Experience

Boost product sales, reward loyal consumers and create memorable promotional campaigns with Scratch & Win promotions powered by TisasNG.

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